Thank=20
you for your participation in the Workplace Matters Panel. =
We=E2=80=99ve=20
been asking questions and here=E2=80=99s what you=E2=80=99ve =
told us.
Tourism=20
Outlook and Labour Issues Survey
As=20
part of the CTHRC's biennial labour supply and demand study, =
the=20
tourism outlook and labour issues study was sent to the =
Workplace=20
Matters Panel. The key results were:
55% of respondents viewed increasing operational costs =
as the=20
most significant challenge facing their business, 46% said =
it was=20
labour issues and 31% said the global economy.
Among those who felt labour issues were a challenge =
the most=20
serious issue was finding qualified, reliable staff.
In 2011, the majority of tourism businesses kept their =
staffing levels about the same as in 2010.
Over the next 12 months, 46% of respondents expected =
the=20
number of visitors from the United States to decline and =
27%=20
expected the number of other international visitors to=20
decline.
The accommodations industry was particularly hard hit =
in 2011=20
as the majority (55%) had seen revenues decrease.
Relatively, the food and beverage industry did quite =
well in=20
2011 compared to 2010. Only 24% of businesses had seen =
revenues=20
drop, while the majority (54%) had seen an increase in=20
revenue.
The=20
final results will be used to adjust the Conference Board of =
Canada=E2=80=99s Tourism Sector Labour Supply Demand Model =
(T-LSDM). This=20
model uses current economic and population projections to =
forecast=20
the future demand for tourism goods and services as well as =
the=20
ability of the labour force to supply the employees required =
to meet=20
that demand. The completed report will be available on the =
CTHRC website in the =
spring of=20
2012. |
emerit=20
Training Resources
In=20
order to support the CTHRC=E2=80=99s changing =
priorities, two surveys=20
on emerit training resources were conducted.
31% of respondents had heard of emerit prior to =
joining=20
the Workplace Matters Panel.
36% would certify part-time employees if partial =
certification (based on work experience and a =
knowledge=20
exam) were available.
Respondents were most likely to consider using =
emerit=20
training products for Front Desk Agents, Visitor =
Information=20
Counsellors, Supervisors and Food & Beverage=20
Servers.
This=20
information was used to assess the tourism =
sector=E2=80=99s knowledge=20
of emerit and to facilitate improvements to the emerit =
line of=20
resources. These changes will be implemented over the =
course=20
of 2012. For more information on emerit visit http://www.emerit.ca/.
Canada=E2=80=99s=20
Federal Tourism Strategy=20
Welcoming=20
the World
In=20
October of 2011, the government of Canada launched a =
new=20
Federal Tourism Strategy to help Canada take advantage =
of=20
tourism growth opportunities. The strategy identifies =
four=20
priorities:
increasing awareness of Canada as a premier =
tourist=20
destination
facilitating ease of access and movement for=20
travellers
encouraging product development and investments =
in=20
Canadian tourism assets and products
fostering an adequate supply of skills and =
labour to=20
enhance visitor experiences through quality service =
and=20
hospitality
As=20
part of the strategy, the government has created a tourism=20
business website that will act as a central portal =
to=20
information on all relevant federal programs, services =
and=20
announcements. |