Release of the 2014 Human Resource Module of the Tourism Satellite Account

Tourism HR Canada announces the release of the 2014 Human Resource Module (HRM). The HRM is an extension of the Tourism Satellite Account that provides timely statistics on the human resource dimension of Canada’s tourism sector. The HRM shows number of jobs, number of hours worked, and compensation (annual and hourly). This data is available by industry group, occupation, work status (full-time / part-time) and demographic characteristics of workers. This release also includes a new employee characteristic variable – highest earned certificate, diploma or degree.

In 2014, tourism expenditures, a basic measure of spending by tourists within the Canadian economy reached $78.4 billion dollars. Of that spending, $62.4 was from domestic travellers (Canadians visiting within the country) and $16.0 was from international visitors.

This spending by tourists supported 628,000 jobs across the entire Canadian economy. Of those jobs, 510,000 were within the 29 industries that are identified as “tourism industries”, those industries that would cease to exist, or would continue to exist at significantly reduced levels in the absence of tourism1. In addition, tourists supported 117,000 jobs in other industries such as retail trade.

Canada’s tourism industries do not just provide services to travellers, local residents also frequent tourism businesses in the communities where they live. This is particularly true of food and beverage, and recreation and entertainment businesses. Spending by these locals supports many jobs. From a human resource perspective, particularly where training is concerned, whether the money spent by a tourist or local resident supports a job is irrelevant. In the day-to-day reality of business, the employees who fill these jobs will serve local residents and tourists. For that reason, Tourism HR Canada utilizes the Human Resource Module to understand the full extent of jobs in tourism industries.

The total number of jobs in Canada’s tourism industry was just under 1.7 million in 2014, a decrease of 0.5% from 2013 and the first decrease in tourism jobs since 2009. Over half of this decline came from decreased self-employment, alongside a smaller decrease in both full-time and part-time work. Since jobs generated by tourism demand increased between 2013 and 2014, this suggests that the overall decrease was the result of less spending by local residents.

Canadian Tourism Jobs by Year: 1997 to 2014

Canadian Tourism Jobs by Year: 1997 to 2014

The HRM provides statistics on jobs, hours worked, compensation and educational attainment. These statistics are available by industry group, occupation, sex, work status (part-time, full-time) and immigrant status.

  • In 2014, the average workweek in the tourism sector was 29.6 hours. Part-time tourism workers had an average workweek of 17.3 hours and full-time workers had an average workweek of 35.8 hours.
  • Average hourly compensation in tourism industries was $21.42 per hour, up 3.6% from 2013. The tourism industry with the highest hourly compensation was transportation ($31.16 per hour), the lowest was food and beverage services ($14.26 per hour).
  • At the occupation level, the top earning occupations were air pilots, flight engineers and flying instructors ($61.66 per hour), pursers and flight attendants ($40.19) and transportation managers ($38.98).

For the first time, the HRM measures education levels of tourism workers. Workers whose highest educational attainment was a high school diploma or who did not hold any certificate, diploma or degree filled over 50% of the jobs in the tourism sector in 2014. The travel services industry had the largest proportion of jobs held by an employee with a university degree at the bachelor level or above (33.3%) or with a college, CEGEP or other non-university certificate (42.4%).

Tourism HR Canada will analyze and compile the information in the Human Resource Module to create specialized reports that are of interest to tourism stakeholders. To request specific information, please contact research@tourismhr.ca

The Human Resource Module is created through a partnership agreement between Tourism HR Canada and Statistics Canada.