CTHRC President Wendy Swedlove Receives Two Prestigious Awards

Tuesday, November 25, 2014 was a very busy day for CTHRC President Wendy Swedlove, and likely one that she’ll never forget.

From right to left: David Goldstein, President & CEO, TIAC; Hall of Fame Inductee Wendy Swedlove, President, CTHRC; Hall of Fame Inductee Hank Stackhouse, Past President & Chief Executive Officer, Delta Hotels and Resorts; The Honourable Maxime Bernier, Minister of State (Small Business and Tourism, and Agriculture)

At the Tourism Industry Association of Canada’s (TIAC) annual Tourism Congress in Ottawa, Ms. Swedlove was inducted into the Canadian Tourism Hall of Fame. This unique honour publicly recognizes individuals that have made tourism an important part of their life’s work and whose actions have had a positive effect on the industry. Inductees have helped to shape the sector as a vibrant contributor to our economy, and have helped position Canada as a welcoming destination.

After the TIAC Hall of Fame luncheon, Wendy boarded a flight to Halifax to be recognized by the Tourism Industry Association of Nova Scotia (TIANS) at their 37th Annual Tourism Summit. As the grand finale to the Summit, the 2014 Crystal Tourism Awards were presented, and Wendy was honoured to receive the Human Resource Leadership Award. The award “recognizes and individual or organization who has demonstrated exemplary leadership in the development of future professionals for the tourism industry through education and training.”

Wendy has built a career and legacy of supporting the tourism industry in Canada that is certainly deserving of the recognition.

Wendy is the founding President of the Canadian Tourism Human Resource Council. For over 20 years, the Council’s mandate has been to support the tourism sector in addressing human resource issues and building a globally competitive and sustainable tourism industry in Canada. Under Wendy’s leadership, the Council has produced groundbreaking research and labour market information that has been essential for understanding the sector’s employment characteristics, growth, compensation, and labour supply/demand gaps. The Council has also developed over fifty National Occupational Standards, two International Competency Standards, thirty Professional Certification programs, two International Certifications, and a library of workbooks, online training, and resources for business and educators under the emerit brand.

Due in large part to Wendy’s dedication to enhancing the tourism industry’s professionalism and the public image of tourism and hospitality careers, nearly 20,000 individuals have been certified through emerit. For many, this certification has had a profound impact on their lives, providing recognition of their skills and professional accomplishments, and fostering a sense of value and pride in their career, whether they work on the front lines of customer service or in a management role.

Under Wendy’s guidance,  the Council has developed a strong network of Provincial and Territorial tourism partners, who deliver emerit and related programs, such as Ready to Work, an employment readiness program which has given  nearly twenty thousand Aboriginals, new Canadians, people with disabilities, seniors and Canadian youth the essential skills they need to be successful in the world of work. Also serving youth, the Canadian Academy of Travel and Tourism (CATT) is a high school program which introduces students to the tourism industry and tourism related careers in over 100 schools across Canada.

Prior to the founding of the Council, Wendy was with Tourism Canada, the organization that is now the Canadian Tourism Commission. In all, Wendy has dedicated herself to a remarkable thirty year career as a national leader and tireless champion for those working in the Canadian tourism industry.

Congratulations, Wendy on both of these well-deserved honours!