Labour Market Information

Are you looking for up-to-date information on the state of the tourism industry? Each year, Tourism HR Canada conducts, updates, and publishes several major reports containing the most recent data of interest to members of the tourism sector. Our member and community area encourages tourism stakeholders to get involved in ongoing research projects. Full members are granted access to all of Tourism HR Canada’s research, including the complete Compensation Study report and Total Tourism Sector Employment report free of charge.

Rapid reSearch Tool

Access to data when you need it and in the form you want it.

The Rapid reSearch Tool is a simple user interface that allows you to access data on the number of jobs, hours worked, annual salary and hourly wages for multiple tourism occupations. Users can easily select the province, territory, industry group or occupation they are interested in. You can also select data specific to gender, age, immigrant status and work status. Data comes from the 2012 Provincial Territorial Human Resource Module (PTHRM).

Human Resource Module

Developed by Statistics Canada, the Tourism Satellite Account (TSA) is a world-leading economic account of tourism activity which highlights the economic activity recorded in the System of National Accounts that relates to tourism. Along with Statistics Canada, Tourism HR Canada developed the TSA Human Resource Module (HRM), an annually updated addendum to the TSA that provides timely and reliable statistics on the human resource dimension of tourism. The TSA/HRM provides employment data such as the number of employee jobs, hours worked, productivity, and employment earnings based on full-time or part-time employment status, by occupation.


For the past several years, Tourism HR Canada has been looking at the feasibility of measuring and improving productivity in the tourism sector. Two recent studies were commissioned. Using HRM Practices to Improve Productivity examines the literature on human resource management and how best practices can be applied to the tourism sector, making six recommendations on how employers can improve their businesses productivity. Several opportunities for future research are also recognized. Measuring Productivity in the Service Sector: A Survey looks at the traditional measures of productivity (developed for the manufacturing industry) and the factors that impact productivity, then seeks to explain the low productivity and productivity slowdown in the service sector. It also examines whether traditional measures can be adapted to accurately evaluate productivity in the tourism sector.

Other Sources for Canadian Tourism Research

Statistics Canada

Statistics Canada is the federal government department that produces statistics with the aim of better understanding Canada. To this end, it releases sets of reports and statistics, including several related to travel and tourism. Included amongst these are the National Tourism Indicators, which provide information that allows monitoring and analysis of tourism and its related activities in Canada.

A list of the North American Industry Classification System (NAICS) can also be found on their site. This is a comprehensive industry classification system that encompasses all economic activity. It is a hierarchical system that uses a six digit code of classification. The first two digits designate the sector. The third designates the sub-sector, the fourth the industry group, and the fifth the industry. Canada’s tourism sector comprises five industry groups; within these are 29 industries as defined by the NAICS.

Also available is the National Occupational Classification (NOC). This page provides a complete listing of all categories under which Canadian jobs are classified and their descriptions.

Destination Canada

Destination Canada promotes canadian tourism worldwide by marketing Canada as a tourism destination par excellence. As part of this, Destination Canada is dedicated to providing accurate information to the tourism sector by delivering and funding marketing and research initiatives that examine statistics, market knowledge, product knowledge, and trends and outlooks for the Canadian tourism sector.

Tourism Industry Association of Canada

The Tourism Industry Association of Canada (TIAC) is the private sector advocate for the tourism industry. TIAC promotes tourism in Canada and promotes measures to help the industry grow. As part of this process, TIAC acts as a clearing house of information on tourism issues, publishing several reports, some available publicly and some available to members only.

Conference Board of Canada

The Conference Board of Canada (CBoC) conducts, publishes, and disseminates research on various topics of interest to Canadians. Best known for its research and analysis of economic trends, the CBoC also conducts research on organizational performance and public policy issues, ranging from health, to security, to governance.

International Tourism Research

United Nations World Tourism Organization

The United Nations World Tourism Organization (UNWTO) is the United Nations agency that deals with tourism issues. It conducts and publishes information on competiveness and trade in the tourism services, market trends, sustainable development, and the tourism satellite account and also aims to foster the development of national systems of tourism statistics. The UNWTO provides facts and figures for those interested in the state of international tourism, and also publishes the World Tourism Barometer, which monitors the short-term evolution of tourism.

World Travel and Tourism Council

The World Travel and Tourism Council (WTTC) was created to raise awareness of travel and tourism as one of the world’s largest industries. To do so, it quantifies travel and tourism’s impact on world and national economies and brings this knowledge to the attention of policy leaders and decision makers. The WTTC provides economic research by country and region, and has released policy papers on a wide range of topics of interest to the sector. It has also developed a Tourism Impact Data and Forecast Tool.