Winter 2011 Issue

Ninth Annual Tourism HR Forum Wrap-up and a First Look at Preparation for Next Year

Delegates to the Canadian Tourism Human Resource Council (CTHRC)’s ninth Annual Tourism HR Forum went home feeling refreshed and ready to take on the labour challenges that face the tourism industry today.  The national event was presented by the CTHRC and co-hosts the Alberta Hotel and Lodging Association (AHLA) at the Edmonton Marriott at River Cree. Over 170 delegates, including tourism professionals, human resource specialists, association representatives, educators, and students, arrived from all over Canada to take advantage of this valuable professional development activity. 

The HR Forum focused on providing new ideas for building a dynamic workplace as well as practical tools for addressing today’s labour shortages and developing human resource strategies to prevent or mitigate shortages tomorrow.  CTHRC Spokesperson Nancy Greene Raine kicked off the Forum with a keynote talk on her experiences as a business owner in the tourism sector and a reflection upon the impact the 2010 Olympics will have on tourism to Canada. Read More...


Social Media and Your Recruitment Strategy

Employers can access a larger pool of candidates by being where the conversation is happening

 For over 10 years, social networking sites have been growing steadily all over the internet.  As social networking site reputations become more solid and users become more adept in navigating them, tourism business owners have started to see social media as a viable resource for finding, attracting, and recruiting new staff.

As social networking sites grow, so has the demographic that uses them.  Generation Y has been joined online by its parents and grandparents.  With millions of active users, social networking sites connect business owners with a diverse user base that spans demographic groups and geographic areas. Read More...


Educating the Future Leaders of the Canadian Tourism Sector

An Update on the CTHRC’s Articulation Partnerships

Agreements between institutions or certifying bodies that facilitate the transfer of credits earned in one program so that they may be put toward direct entry or advance standing in another program offer great potential to benefit the Canadian tourism industry. The Canadian Tourism Human Resource Council (CTHRC) has been actively pursuing partnership opportunities with national and international institutions and certifying bodies to help tourism businesses boost retention and save time and money on training new staff, and to support the sector against the projected labour shortages that are forecast to re-emerge once the economy recovers from the current downturn. Read More...


New Canadians Get a Head Start in New Brunswick’s Tourism Sector

The tourism sector is vital to New Brunswick, contributing nearly one billion dollars per year to the provincial economy. As the demand for tourism goods and services increases, so does the demand for labour. But with a potential labour shortage on the horizon, by 2025 the New Brunswick tourism sector could face a labour shortage of almost 6,300 full-year jobs left unfilled. According to the Canadian Tourism Human Resource Council (CTHRC)’s Tourism Labour Supply and Demand report, increasing the attractiveness of the tourism sector and accelerating the integration of new Canadians into the workforce could close the gap between supply and demand and ultimately help mitigate the projected labour shortage. Read More...