Spring-Summer 2010 Issue

Nancy Greene's Keys to Success in the Tourism Sector

Nancy Greene Raine reflects on how to excel in the tourism sector and what we can learn from the 2010 Olympics.

It’s rare to find someone who can confidently and competently advise both an Olympic hopeful and a young entrepreneur but if anyone is qualified, it is Nancy Greene Raine.

Nancy, spokesperson for the Canadian Tourism Human Resource Council (CTHRC) dominated the ski slopes in the 1960s winning gold and silver Olympic medals at the 1968 Grenoble Olympics and was named the Canadian Female athlete of the century.  After retiring from her Olympic career, Nancy and her husband Al Raine set their sights on building a destination ski area in Whistler.  Whistler was a success and the couple enjoyed the start-up phase so much that they moved on to Sun Peaks, now BC's second largest mountain resort.

The earliest goal for Whistler was to host the Olympics.  In 2010, the goal was achieved and Whistler hosted the world at the Winter Olympics.  During the Games, Whistler/Blackcomb gave away pins that read, “Born for the Games”.  How did the founders of Whistler get the snowball rolling to build the ski lifts, then the resort village, until Whistler ultimately became a successful site for hosting the Olympics?

The path to success in the tourism sector will sound familiar to athletes.  According to Nancy Greene Raine, to be successful, one must set goals, be a team player, pursue extraordinary opportunities, and cultivate and maintain a positive attitude. Read More...


Event Management Standards Go Global

The first emerit® international professional standard to be launched in summer 2010

Now is an exciting time to be in event management.  The profession is witnessing the growth of its body of knowledge, codes of practice, and competency systems, just as professions like engineering, architecture, and accounting experienced a century ago.  “An international body of knowledge sets the stage for global consistency in the scope of duties and capabilities required of industry practitioners and the conditions they could expect to encounter,” says Julia Rutherford Silvers, CSEP (EMBOK).

International networking and partnership is rapidly becoming standard practice and the Canadian Tourism Human Resource Council (CTHRC) predicted that globally-recognized standards and credentials would be in high demand.  Since 2008, the CTHRC has been the driving force behind the development of a set of international standards and professional certification for Event Management.

Based on the council’s track record for developing top quality professional certification, international stakeholders agreed that the CTHRC was the natural choice to spearhead the industry-led emerit Event Management – International Competency Standards project (EMICS, formerly known as IEMS).

The CTHRC’s connections garnered a high level of involvement from Canadian and international Event Management professionals.  “The CTHRC’s leadership enabled participants from around the world to combine their experience, perspectives, and multi-disciplinary skill-sets to compose the EMICS credential,” says Brent Moore, CMP CCM, member of Meeting Professionals International (MPI). Read More...


Keith Rae is Hooked on emerit!

Personality, Passion, and Certification are the keys to success of Alberta’s First emerit-certified Freshwater Angling Guide

Ever since childhood, Keith Rae has loved fishing.  His father, a bush pilot, often took him fishing on remote lakes and rivers, instilling a deep love of the outdoors and cultivating Rae’s rich expertise in the art and science of fishing.

In 1994, Rae started Get Hooked, where he and his team of avid fishermen offer guided fishing adventures, specializing in guided river trips and expeditions to rarely explored fishing holes.  In the beginning, Get Hooked was a part-time venture but when Rae was downsized in 2000 and he turned the business into his full-time job.  After 16 years in the business, Rae hasn’t looked back once.  “Not many people get to live their dream,” he reflects.  “I do it because I’m passionate about it.”

As his business grew, Rae sought tangible ways to give his clients confidence in his services; something that would assure them that they were hiring a professional who would show them a good time while adhering to safety regulations and respecting the environment.

“Professional guides make fishing more enjoyable for beginners and experts alike,” says Rae.  “They know where to go and what tools to use, taking away the guesswork of fishing in a new lake.”  In addition to expert fishing instruction, qualified guides are proficient in the safe operation of watercraft and in survival skills. Read More...


 Stepping up to the Plate

Nutana Collegiate CATT Students Host 2010 CATT Student Conference

When Tourism students, educators, school board representatives, and partners descended upon Saskatoon in May 2010, Nutana Collegiate was ready for them.

The Canadian Academy of Travel and Tourism (CATT) selected the Saskatoon secondary school to host the program’s fourth biennial student conference, which was held on May 13 – 16.

The CATT program is designed to foster an awareness of tourism career opportunities and to give students a head start in post-secondary studies and in the work world.  CATT students develop academic, technical, and job skills and they earn certificates that will help them on their career paths.  The program is divided into three levels: Level I, Level II, and Gold Level.  Level I and Level II certificates are recognized nationally and Gold Level certificates are recognized nationally and internationally within the tourism sector.

There are 80 CATT schools across Canada and Nutana Collegiate is the first CATT Gold Level school in Saskatchewan.  “We were honoured to have been selected to host the conference,” says Phyllis Fowler, CATT Coordinator at Nutana Collegiate.  “It was an opportunity to make a significant contribution.” Read More...