Tourism has experienced continued growth and diversification over the past few decades, and is now one of the fastest growing economic sectors in the world. In Canada, tourism is a key economic driver and employs 1.7 million workers in over 190,000 businesses.
Canada offers pristine, unique experiences for international and domestic visitors including world destination ski resorts; outdoor adventure experiences like white water rafting and wildlife viewing, World Heritage sites and a large network of national parks; a broad range of events and cultural festivals, and numerous opportunities to experience authentic indigenous tourism.
This strategic plan emphasizes a ‘by industry for industry’ approach aimed at improving customer experiences by strengthening the tourism workforce. These priorities complement the efforts of Destination Canada and the Tourism Industry Association of Canada, among others, and build on Tourism HR Canada’s mandate to deliver on the human resource pillar of the Federal Tourism Strategy.
Tourism HR Canada Strategic Plan 2015–2018